Certified Specialist Programme in Advanced Ad Extensions for PPC
-- ViewingNowThe Certified Specialist Programme in Advanced Ad Extensions for PPC is a comprehensive course designed to equip learners with the skills needed to excel in pay-per-click (PPC) advertising. This program focuses on advanced ad extensions, a critical component of PPC campaigns that can significantly improve click-through rates and conversions.
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In today's digital age, PPC advertising is a vital skill in demand across various industries. This course provides learners with the opportunity to gain a deep understanding of ad extensions and how to use them effectively to optimize PPC campaigns.
By the end of this course, learners will have gained essential skills in advanced ad extension techniques, enabling them to create more engaging and effective PPC campaigns. This certification can enhance learners' career prospects and open up new opportunities in the field of digital marketing.
In summary, the Certified Specialist Programme in Advanced Ad Extensions for PPC is a valuable investment for anyone looking to advance their career in digital marketing, providing them with the skills and knowledge needed to excel in PPC advertising.
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CourseDetails
- Ad Extensions Overview: Understanding Ad Extensions, their benefits, and how they can improve PPC campaigns.
- Types of Ad Extensions: Overview of various ad extension types, such as sitelinks, callouts, call extensions, location extensions, price extensions, and more.
- Setting Up Ad Extensions: Step-by-step guide to setting up ad extensions in Google Ads, Microsoft Advertising, and other PPC platforms.
- Advanced Ad Extension Strategies: Techniques for maximizing ad extension performance, including ad scheduling, bid adjustments, and mobile optimization.
- Ad Extensions Best Practices: Guidelines for creating effective ad extensions, including ad copy, link structure, and visual elements.
- Ad Extension Reporting: Understanding and analyzing ad extension performance data to optimize campaigns.
- Advanced Ad Extension Features: Exploring advanced features like automated extensions, message extensions, and promotion extensions.
- Ad Extension Testing & Optimization: Techniques for testing and optimizing ad extensions, including A/B testing and multivariate testing.
- Ad Extension Compliance & Guidelines: Overview of ad extension policies and guidelines to ensure compliance and avoid penalties.
CareerPath
- Certified Specialist in Advanced Ad Extensions for PPC — in-demand career path aligned with this qualification (25%)
- PPC Manager — in-demand career path aligned with this qualification (20%)
- Digital Marketing Specialist — in-demand career path aligned with this qualification (18%)
- SEM Analyst — in-demand career path aligned with this qualification (15%)
- Online Advertising Expert — in-demand career path aligned with this qualification (12%)
- Marketing Data Analyst — in-demand career path aligned with this qualification (10%)
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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SkillsYoullGain
Ad Extensions
PPC Optimization
Search Ads
Click Strategy
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£140
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- ThreeFourHoursPerWeek
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£90
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- TwoThreeHoursPerWeek
- RegularCertificateDelivery
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CERTIFIED SPECIALIST PROGRAMME IN ADVANCED AD EXTENSIONS FOR PPC
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London School of International Business (LSIB)
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05 May 2025
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