Certificate Programme in Google Ads Ad Campaign Optimization

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The Certificate Programme in Google Ads Ad Campaign Optimization is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This program focuses on Google Ads, the most widely used advertising platform, making it highly relevant in today's digital-first world.

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The course's importance lies in its ability to equip learners with the knowledge to create, manage, and optimize Google Ads campaigns effectively. This is crucial as businesses continue to shift their marketing efforts online, leading to a high industry demand for experts who can maximize the return on ad spend. By the end of this course, learners will have gained essential skills in keyword research, ad creation, bid management, and performance analysis. These skills are not only important for managing successful ad campaigns but also for career advancement in digital marketing. By leveraging these skills, learners can help businesses reach their target audience, increase brand visibility, and drive sales, making them highly valuable assets in any organization.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Unit 1: Introduction to Google Ads
  • Unit 2: Google Ads Account Structure
  • Unit 3: Keyword Research and Selection
  • Unit 4: Creating and Optimizing Ad Copy
  • Unit 5: Bid Strategies and Budget Management
  • Unit 6: Ad Extensions and Their Usage
  • Unit 7: Conversion Tracking and Attribution
  • Unit 8: Performance Analysis and Reporting
  • Unit 9: Advanced Targeting Options
  • Unit 10: Continuous Optimization and Scaling Strategies

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

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Campaign Setup Bid Management Keyword Research Performance Analysis

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN GOOGLE ADS AD CAMPAIGN OPTIMIZATION
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of International Business (LSIB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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