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Executive Certificate in Product Metrics

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The Executive Certificate in Product Metrics is a comprehensive course designed to empower professionals with the essential skills to measure and optimize product performance. In today's data-driven world, understanding product metrics is critical for making informed decisions and driving business growth.

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이 과정에 λŒ€ν•΄

This course is in high demand across industries, as companies seek to stay competitive by leveraging data to make strategic product decisions. By the end of the course, learners will be equipped with the skills to define and track key product metrics, analyze data, and communicate insights to stakeholders. Through a combination of lectures, hands-on exercises, and case studies, learners will gain practical experience in using data to drive product success. By earning this certificate, learners will demonstrate their expertise in product metrics and position themselves for career advancement in product management, data analysis, and related fields.

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κ³Όμ • 세뢀사항

  • Product Metrics Fundamentals: Introduction to product metrics, key performance indicators (KPIs), and their role in data-driven product management.
  • User Engagement Metrics: Exploring metrics such as daily active users (DAU), monthly active users (MAU), session length, and churn rate.
  • Revenue & Financial Metrics: Understanding metrics like lifetime value (LTV), customer acquisition cost (CAC), and revenue growth rate.
  • Acquisition & Activation Metrics: Analyzing funnel metrics, conversion rates, and user activation metrics to optimize user acquisition and onboarding.
  • Retention & Referral Metrics: Measuring user retention, referral rates, and net promoter score (NPS) to drive long-term growth.
  • A/B Testing & Experimentation: Designing and implementing A/B tests, interpreting results, and making data-informed decisions.
  • Product Analytics Tools: Hands-on experience with popular product analytics tools like Google Analytics, Mixpanel, and Amplitude.
  • Data Storytelling & Visualization: Communicating insights effectively with visualizations, reports, and data storytelling techniques.
  • Data Privacy & Ethics: Ensuring responsible and ethical use of data in product development and decision-making.

κ²½λ ₯ 경둜

  1. Product Manager β€” in-demand career path aligned with this qualification (35%)
  2. Product Analyst β€” in-demand career path aligned with this qualification (25%)
  3. Product Designer β€” in-demand career path aligned with this qualification (20%)
  4. Product Marketer β€” in-demand career path aligned with this qualification (15%)
  5. Product Developer β€” in-demand career path aligned with this qualification (5%)

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νšλ“ν•  기술

Data Analysis Metric Definition Product Strategy User Insights

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κ²½λ ₯ μΈμ¦μ„œ νšλ“

μƒ˜ν”Œ μΈμ¦μ„œ λ°°κ²½
EXECUTIVE CERTIFICATE IN PRODUCT METRICS
μ—κ²Œ μˆ˜μ—¬λ¨
ν•™μŠ΅μž 이름
μ—μ„œ ν”„λ‘œκ·Έλž¨μ„ μ™„λ£Œν•œ μ‚¬λžŒ
London School of International Business (LSIB)
μˆ˜μ—¬μΌ
05 May 2025
블둝체인 ID: s-1-a-2-m-3-p-4-l-5-e
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4.8

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