Graduate Certificate in Google Ads Ad Click-through Rate

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Course details

Unit 1: Introduction to Google Ads and Click-Through Rates (CTRs)

Unit 2: Google Ads Account Structure and Campaign Setup

Unit 3: Keyword Research and Selection for High CTRs

Unit 4: Writing Effective Ad Copy for Improved CTRs

Unit 5: Ad Extensions and Their Impact on CTR

Unit 6: Targeting and Retargeting Strategies for Higher CTRs

Unit 7: Understanding and Optimizing Quality Score

Unit 8: A/B Testing and Experimentation for Google Ads

Unit 9: Advanced Bid Management Techniques for Improved CTRs

Unit 10: Analyzing and Reporting Google Ads Performance

Career path

Graduate Certificate in Google Ads Ad Click-through Rate: A Conversational Overview --------------------------------------------------------------------------------- Let's dive into the exciting world of Google Ads and its click-through rates with a Graduate Certificate that will set you apart in the digital marketing industry. This certificate program offers in-depth knowledge and advanced skills for professionals who wish to specialize in Google Ads campaigns, driving click-through rates, and maximizing ROI for businesses. In this section, we will explore three primary roles that benefit from a Graduate Certificate in Google Ads Ad Click-through Rate: - **Digital Marketing Specialist**: Taking a deep dive into Google Ads, these professionals create and optimize ad campaigns to enhance click-through rates and improve overall marketing strategies. - **PPC Analyst**: Focused on Pay-Per-Click (PPC) campaigns and Google Ads, PPC Analysts monitor and analyze click-through rates, making data-driven decisions to optimize ad performance. - **Google Ads Expert**: As a Google Ads Expert, you'll be at the forefront of setting up, managing, and optimizing Google Ad campaigns to ensure high click-through rates for businesses across various industries. According to the UK job market, these roles offer competitive salary ranges: 1. Digital Marketing Specialist: £30,000 to £45,000 per year 2. PPC Analyst: £28,000 to £40,000 per year 3. Google Ads Expert: £35,000 to £50,000 per year Demand for these skills is on the rise, making a Graduate Certificate in Google Ads Ad Click-through Rate a valuable investment for your career. With this interactive 3D pie chart, you can visualize the distribution of these roles and their significance in the industry.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GRADUATE CERTIFICATE IN GOOGLE ADS AD CLICK-THROUGH RATE
is awarded to
Learner Name
who has completed a programme at
London School of International Business
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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