Graduate Certificate in Google Ads Ad Click-through Rate
-- viewing now7,039+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Unit 1: Introduction to Google Ads and Click-Through Rates (CTRs)
• Unit 2: Google Ads Account Structure and Campaign Setup
• Unit 3: Keyword Research and Selection for High CTRs
• Unit 4: Writing Effective Ad Copy for Improved CTRs
• Unit 5: Ad Extensions and Their Impact on CTR
• Unit 6: Targeting and Retargeting Strategies for Higher CTRs
• Unit 7: Understanding and Optimizing Quality Score
• Unit 8: A/B Testing and Experimentation for Google Ads
• Unit 9: Advanced Bid Management Techniques for Improved CTRs
• Unit 10: Analyzing and Reporting Google Ads Performance
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate
